The real outcome, or an honest blank.
Every conversion traced to what earned it — and where a tool isn’t connected, a dash, never a fake stand-in.
Traced to what earned it.
A small snippet sits on your site and follows each visit through to the thing that counts — the sale, the booking, the signup, the donation. It watches the path, not the person: a visitor lands from a particular Instagram post on Tuesday, comes back on Friday, and buys. The snippet ties that $79 sale back to the post that started it, across the days in between.
So the number next to a channel is the real chain — first visit to paid outcome — not credit handed to whichever click came last. You see which post, which ad, which video actually brought the money, and you spend on what works instead of on the ones that only looked busy.
Your real goal — or a dash.
The big number at the top is whatever your project is for. A shop reads revenue, a studio reads bookings, a nonprofit reads donations, a tool reads subscriptions. SiteOps reads that number straight off the tool that measures it — the payments account, the booking engine — so the headline is the outcome itself, never a click standing in for it.
And when the tool that measures it isn’t connected, the tile is honest about it: a dash, and one quiet line telling you what would fill it — connect Stripe to measure it. No confident proxy, no checkout-button tap dressed up as a paid sale. Connect the tool and the real figure fills in; until then, the blank is the truthful answer.
Search, both engines.
Once a day SiteOps checks where your pages sit on both Google and Bing for the terms they’re trying to win, and keeps every reading with its date. So the line isn’t a snapshot — it’s a history you can watch move over weeks, tied to the exact page and the traffic that page earned.
And it reads back in one plain sentence, not a spreadsheet: you moved from ninth to sixth for “invoice software” this week, and here are the visits that came with it.
Fair questions.
How does it know what earned a sale?
A small snippet on your site watches the path, not the person. It sees the first visit arrive from a particular Instagram post, follows that same visitor across the days until they buy, and ties the $79 sale back to the post that started it. So when you look at what a channel earned, it's the real chain — first touch to paid outcome — not a guess pinned on whichever click happened to be last.
What if I haven't connected a payment tool yet?
Then the revenue tile shows a dash and one plain line — connect Stripe to measure it — and nothing else. It will not invent a number, and it will never quietly count a checkout-button click as though it were a paid sale. A dash you can trust beats a figure you can't. The moment you connect the tool, the real number fills in and the history starts keeping.
Does it track search rankings too?
Yes — Google and Bing both, checked once a day, for the terms your pages are trying to win. Each position is kept with its date so you can see the line move over weeks, and it's tied to the page and the traffic that page earned, so a climb from ninth to sixth shows up next to the visits it brought in. One plain sentence a week, not a spreadsheet.