One video a week, fifty-two a year.
- Week 1The invoice that chases itselfPublished
- Week 2Getting paid without the awkward emailPublished
- Week 3Late fees, said kindlyWaiting for your yes
- Week 4What to charge for rush workNext Monday
Two out the door, one waiting on you, one taking shape — a month of Mondays, one yes at a time.
Where week nine's idea comes from.
The first few scripts are easy — the queue after month two is the real test. SiteOps keeps a running list of angles for your product: the feature you just shipped, the question customers keep asking in trials, the searches people type around products like yours, the season your business actually has. Every Monday it takes the next angle in line and writes fifteen to thirty seconds in plain words.
For Fernly, a small invoicing app, one stretch of that queue reads: the reminder that nudges a late payer, what a polite late fee sounds like, how to price rush work, the export your accountant wants in April. Four weeks, four different reasons for someone to find you.
The yes takes a minute.
Midweek the cut arrives in SiteOps. You watch it once. If it’s right, one click schedules itto the channels you’ve connected — YouTube, Instagram, or both. If something’s off, you don’t open a timeline — you type a sentence: “slower on the numbers”, “lead with the reminder”, “that joke isn’t us”. The next take comes back with exactly that changed.
Nothing goes out without that yes. And if a launch week swallows you whole, nothing breaks — the video waits, and the queue quietly shifts by seven days.
A voice that stays the same.
You choose the voice once — from a small set, the pace and tone that sound like your product — and it reads every week from then on, so your channel feels like one author, not a different agency every month.
Captions are burned into every frame, word for word the script you approved — never a transcription guess — and sized to be read on a phone held in one hand with the sound off. What you signed off on Monday is exactly what appears on screen.
Views teach the next script.
Each video’s views come home to your SiteOps dashboard, per channel and per week, sitting next to the traffic and sales you already watch. You see which angle travelled and which one stalled — as one plain line, not a chart to decode.
The queue listens. Angles like the ones that pulled move up; the ones nobody watched move down. By week twenty the videos aren’t just steady — they’re steadily better aimed.
Fair questions.
What happens if I don't approve a video?
It waits. Nothing publishes without your yes — the cut sits in review until you approve it, ask for another take, or skip the week. Skipping simply shifts the queue by seven days; SiteOps never posts something you haven't watched.
Won't the videos start repeating after a few months?
The idea queue draws on more than your feature list: questions your customers keep asking, searches people make around products like yours, seasonal moments, and how earlier weeks performed. The rhythm repeats — the ideas don't.
Can I post the videos myself instead of connecting channels?
Yes. Every approved video can be downloaded in vertical, square and wide, so you can publish by hand wherever you like. Connect a channel whenever you're ready and SiteOps takes over the posting and brings the view counts home to your dashboard.