Connect Amplitude to SiteOps

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1. 1Sign in to Amplitude and pick the right organizationGo to amplitude.com and sign in. If you belong to more than one organization, use the switcher in the top-left corner to pick the one that owns this product. Everything in the next steps lives inside that organization.Agencies and freelancers often land in a client's organization by default. Check the name in the corner before going further.
2. 2Confirm events are actually flowingOpen any chart or the live events view — look for a section called Data or User Look-Up. You should see events from the last few hours. If the project is empty, connecting it to SiteOps will give you an empty line too — finish the SDK install first.A brand-new project can take a few minutes to show its first events after the SDK goes live.
3. 3Check that page views are tracked, if you want visit-like numbersAmplitude only counts what you tell it to. If you use the browser SDK, look for the autocapture or default events option — it adds a page-viewed event automatically. Custom events like signups work either way; this only matters if you want Amplitude's page views next to your traffic numbers.If you skip this, the connection still works — you just see your custom events instead of page views.

   Autocapture page views

4. 4Open your project's settingsClick Settings, then look for Organization settings, then Projects. You will see a list of every project in the organization. Click the one that tracks this product.Menus shift between Amplitude versions — if the path looks different, search the settings for a page named Projects.
   1. Settings
   2. Organization settings
   3. Projects
5. 5Find the API key on the project pageThe project page shows two keys sitting next to each other: an API key and a secret key. You want the API key.SiteOps never asks for the secret key. If a form anywhere wants your secret key for this, it is not SiteOps.

   API keya1b2c3····e5f6

6. 6Note your data regionAmplitude stores data in a US or an EU region — EU accounts sign in at a separate EU address. If your Amplitude lives in the EU region, pick EU when SiteOps asks, so it knocks on the right door.Look at the address bar while you are signed in: an eu. in the domain means the EU region.
7. 7Copy the key and paste it into SiteOpsCopy the API key. In SiteOps, open Settings, find the Amplitude row, paste the key, and press Save. SiteOps checks the key right away and tells you if something is off.

   Amplitude consoleAPI keya1b2c3····e5f6read event charts

   copy it across

   SiteOpsSettings → Traffic → AmplitudeAPI keystored encrypted, shown once

   Copy the whole key with no spaces around it — a stray space at the end is the most common reason a key is rejected.

   1. Settings
   2. Amplitude
   3. Save
8. 8Watch the first numbers arriveWithin a few minutes the product events line starts filling in on your project page in SiteOps. Recent days come first; a longer history backfills shortly after.If nothing shows after ten minutes, jump to the troubleshooting section below — it is almost always one of three things.