Connect Google Analytics 4 to SiteOps

0 of 10 done

1. 1Sign in to Google AnalyticsOpen analytics.google.com and sign in. If a report with charts appears, you are in and the account has access. If you see a welcome screen offering to start measuring, this account has no Analytics yet — either switch accounts or create a property in the next step.Most connection problems start here: people sign in with a personal account while the property lives under a work account. Check the avatar in the top right corner first.
2. 2Make sure you have a GA4 property, not the old Universal AnalyticsLook at the property picker at the top left of Analytics. A GA4 property is just a name, sometimes with "- GA4" added by the setup wizard. The old Universal Analytics properties start with "UA-" followed by numbers — those stopped working in 2023 and will not show data. If you only see a UA property, you need to create a GA4 one.Not sure which type you have? Open Admin and look for Data streams in the property column. Only GA4 properties have data streams.
3. 3Create a property if the site has noneSkip this step if the property exists. Otherwise press the gear icon labelled Admin in the bottom left, then look for Create, then Property. Give it your site's name, set your time zone and currency, and answer the short business questions. At the end, choose Web as the platform and enter your site address.Pick the time zone your team actually works in — it decides where a "day" starts and ends in every chart, and changing it later makes old and new numbers hard to compare.
   1. Admin
   2. Create
   3. Property
4. 4Check the web data streamIn Admin, under the property column, open Data streams. You should see a stream of type Web with your domain on it. Click it — a panel opens showing a Measurement ID that starts with "G-". That stream is what actually collects visits.No web stream means nothing is being counted, no matter what else is set up. Press Add stream, choose Web, and enter your site address.
   1. Admin
   2. Data streams
   3. Web

   Measurement IDG-••••••••

5. 5Confirm the Google tag is on your siteInside the stream panel, look for a section about tag instructions or installation. If your site runs on a builder like Wix, Squarespace, Shopify or WordPress, the simplest path is the builder's own settings — look for a field that accepts the Measurement ID starting with "G-" and paste it there. The quick truth test: open your site in one browser tab, then open Reports, then Realtime in Analytics — you should see yourself as an active user within a minute.If Realtime stays at zero while you are browsing your own site, the tag is not firing. An ad blocker in your own browser can also hide you — try a private window with blockers off before changing anything.
   1. Reports
   2. Realtime
6. 6Open SiteOps settingsIn your SiteOps dashboard, go to Settings and find Google Analytics 4 under Traffic. Press Connect. A Google window opens — this is Google's own sign-in, and SiteOps never sees your password.
   1. Settings
   2. Google Analytics 4
   3. Connect
7. 7Pick the right account and allow read-only accessIn the Google window, choose the account from step one — the one that can see the property. Google then lists what SiteOps asks for: viewing your Analytics data. It is read-only. Review it and press Allow.

   SiteOpsConnect Googleno password asked here

   you're sent to Google

   Google asksas the account that can see the property

   • view your Analytics data

   Allow

   a token comes back

   SiteOpsConnectedaccess token••••••••••••••••revocable on Google, anytime

   If the window lists several Google accounts, take a second to pick the right one. Choosing the wrong account here is the number one reason the next step shows an empty list.

8. 8Choose your propertyBack in SiteOps, a list shows every GA4 property that account can see. Pick the one for this project. If you manage one site, there is exactly one to pick; agencies may see many — check the property name and the site address before confirming.Empty list? The account you picked has no GA4 access, or only has the old UA type. Go back to step two, or ask whoever set up Analytics to add your email in Admin, under Property access management.
9. 9Wait for the first numbersSiteOps starts reading right away, and visits usually appear on the project page within a few minutes. One thing to know: GA4 itself finalises its daily reports with a delay, so today's number can look low until tomorrow. Yesterday and older days are solid.A brand new property starts counting from the day the tag went live. It cannot show history from before that — no tool can.
10. 10Check the traffic cardOpen your project in SiteOps. The Visits chart, the sources breakdown and the countries list should be filling in. Change the period at the top of the page and watch the chart follow. That is the whole setup — from here on, the numbers update on their own.