Connect Pinterest to SiteOps

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1. 1Get a business accountIf your brand has no Pinterest presence yet, create a business account at pinterest.com/business/create — it is free and ready immediately. If the brand already has a personal account, convert it at pinterest.com/business/convert instead. Conversion keeps every pin, board and follower; it only changes the account type.Publishing through outside tools runs through the Pinterest API, and the API requires a business account — a personal account cannot be connected, no matter what you grant. This step is not optional.
   1. pinterest.com/business
   2. Create or convert

   Business account

2. 2Create a board for your pinsOn your Pinterest profile, open the boards view and create a board. Every pin must land on a board, so you need at least one before anything can publish. Give it a plain, searchable name that matches what you write about — board names carry weight in Pinterest search.One board is enough to connect. Later, separate boards per topic tend to perform better than one catch-all board, and you can change which board SiteOps publishes to at any time.
   1. Your profile
   2. Boards
   3. Create board
3. 3Claim your websiteIn Pinterest settings, open Claimed accounts and claim your website. Pinterest offers three ways: paste an HTML tag into your site's pages, upload a small HTML file, or add a TXT record to your DNS. Any one of them works. Once claimed, every pin linking to your site shows your profile picture and name, and Pinterest shows you stats for pins other people create from your pages.

   Your registrarDNS records

   typehostvaluestatus

   TXT@pinterest-site-verification=8f4a2…propagating

   The HTML tag and HTML file roads work just as well — pick whichever surface you can already edit. Any one of the three claims the site.

   This step is optional for the connection but it is the best free upgrade on this page — and it is exactly the kind of task an AI agent with site access can do for you. See the agent prompt below.

   1. Settings
   2. Claimed accounts
   3. Claim
4. 4Look at one pin to learn the shapeOpen the pin builder at pinterest.com/pin-creation-tool and look at the fields without publishing anything: an image, a title of up to 100 characters, a description of up to 500, and a destination link. That is the entire format. SiteOps fills all four for every pin it drafts — knowing the shape makes reviewing drafts quick.

   Pinterest

   tall image — required

   340 / 500 characters

   Tall images work best — Pinterest's feed favours a 2:3 ratio, roughly 1000 by 1500 pixels. SiteOps generates pin images in that shape.

   1. Pinterest
   2. Create
   3. Create Pin
5. 5Press Connect in SiteOpsIn SiteOps, open Settings, find Pinterest, and press Connect. A Pinterest window opens — sign in with the brand's business account. If you are already signed in to Pinterest in this browser, it may skip straight to the permissions screen.Sign in with the business account you just set up, not a personal one you happen to be logged into. If the wrong account appears, log out of Pinterest first and press Connect again.
   1. Settings
   2. Pinterest
   3. Connect
6. 6Allow creating pins and reading analyticsPinterest shows what SiteOps is asking for: creating pins and boards on your behalf, and reading your pins' statistics. Approve it. If you decline the pin-creation part, the connection will look fine but nothing will ever publish.Changed your mind later? Revoke access in Pinterest under Settings, then Security and logins, and connected apps — publishing simply stops.

   SiteOps is requesting accessAllow

7. 7Pick the default boardBack in SiteOps, pick which board approved pins should land on. This is just the default — it is where pins go unless you choose otherwise, and you can change it whenever your board structure grows.If your board is missing from the list, it was probably created as a secret board. Make it public in the board's settings on Pinterest, then reload.
   1. Settings
   2. Pinterest
   3. Default board
8. 8Approve a first pin and click its linkOpen the Posts tab, review a Pinterest draft — check the image, that the title reads well within its 100 characters, and that the destination link points at the right page — and approve it. Within a few minutes the pin should appear on your board. Open it on Pinterest and click the link yourself: landing on your own page is the real end-to-end test.A green checkmark in Settings only proves the sign-in worked. The published pin with a working link is what proves the pipeline.
9. 9Judge results in weeks, not daysSaves and outbound clicks start flowing into the Social card once pins are live. Pinterest is a slow-burn channel: pins gather traction as they get picked up in search and saved to other people's boards. Look at the numbers after a few weeks — a pin's best day is often long after it publishes.